Myrtle Beach, SC — The 2024 Myrtle Beach Jeep Jam wrapped up a successful 7th annual event on October 27th, uniting thousands of Jeep enthusiasts, business partners, and the local community while celebrating the Jeep lifestyle along the Myrtle Beach coastline. Produced locally by NS Promos and presented by Myrtle Beach Chrysler Jeep, this year’s event drew visitors from 40 states, generating an estimated $8 million in direct economic impact and $12.5 million in total financial benefits for the Myrtle Beach area.
“Since launching Myrtle Beach Jeep Jam in 2018, it has been incredible to see how this event has grown and positively impacted the local economy,” said Steve Taylor, President of Native Sons, the Official Merchandise Partner and Creator of MBJJ. “The support from the city and local authorities has been essential to our success. Their partnership enables us to create an event that benefits our community, and we’re grateful for the welcome they extend to Jeep enthusiasts every year.”
Community and Partner Support
Jeep Jam’s success this year is credited not only to enthusiastic attendees but also to a remarkable team of volunteers who helped ensure a smooth and vibrant experience throughout the weekend. “A special thank you goes out to the hundreds of volunteers from regional Jeep clubs who dedicate their time and efforts to make this event possible,” said Chris Trout, President of NS Promos. “Their dedication and commitment create an unforgettable experience for Jeep fans and our community.”
“We’re also incredibly grateful for our local partners, like Burroughs and Chapin and Myrtle Beach Chrysler Jeep, whose support year after year has allowed Jeep Jam to grow,” Trout continued. “These partnerships are essential to the event’s ongoing success and positive impact on Myrtle Beach.”
The event featured more than 120 unique vendors offering everything from custom Jeep builds and accessories to lifestyle gear, with over 2,500 registered Jeeps on display. Our key partners played a vital role in enhancing the event experience, such as Carolina Custom Vehicles, Crooked Hammock Brewery, The Crazy Mason, Dave & Busters, Hard Rock Cafe, The Hangout, WMBF News, AccuAir, Distinction Applied, FBK Off-Road, Total Offroad & More, and Aggressive Krawlers Off-Road. Local families, including children under 12 who were admitted free, turned out to enjoy the interactive displays, obstacle courses, and beach crawls that Jeep Jam is known for. This year, the event also raised funds for Special Operations Wounded Warriors, Neighbor to Neighbor, and Hurricane Helene Relief, contributing to meaningful causes within the community.
“The positive response from the local community and media has been fantastic,” said Philip Van der Vossen, Marketing & Communications Manager for Myrtle Beach Jeep Jam. “The excitement and support we’ve seen this year generated tremendous enthusiasm, bringing out local families who enjoyed the event just as much as the Jeep community. It’s truly rewarding to see Jeep Jam embraced as a family-friendly tradition here in Myrtle Beach.”
Looking Forward to 2025
Looking ahead, efforts are already underway to expand the Myrtle Beach Jeep Jam and make it even more welcoming to families within the local community, while also enhancing the experience for Jeep enthusiasts traveling from out of town. Jeep Jam is actively surveying guests and partners in a continuous improvement effort and is committed to making next year’s event even bigger and better. Organizers look forward to welcoming Jeepers, partners, volunteers, and the Myrtle Beach community to an even more exciting event around the same time of year in 2025.
About Myrtle Beach Jeep Jam
The Myrtle Beach Jeep Jam is an annual event that brings together Jeep enthusiasts for a weekend of camaraderie, obstacle courses, beach crawls, and a celebration of the Jeep lifestyle. Since its launch in 2018, Jeep Jam has grown each year, offering Jeep owners, fans, and families an unforgettable experience on the scenic shores of Myrtle Beach. For complete event details, updates, and access to the new app, visit MBJeepJam.com. The website also offers official merchandise, designed and printed locally by Native Sons, along with event photos available for attendees to purchase.
