The wait is over when the Myrtle Beach Jeep Jam event grounds officially open each day! From Friday through Sunday, 11 AM – 5 PM, dive into a full day of adventure and excitement. Test your skills on the thrilling obstacle course or see how muddy you can get in the mud pit—both are just as fun to watch from the bleachers as they are to drive.
Next, explore the Vendor Village—packed with top-tier brands and the latest Jeep gear, accessories, and off-road innovations. From lift kits and oversized tires to custom lighting and decals, you’ll find special event discounts, product demos, and expert advice from the pros.
New for this year, check out the MBJJ Classic Collection, showcasing Jeep heritage and history, and the MBJJ Overland Experience, featuring incredible overlanding rigs and gear. For a premium view of the action, the VIJ (Very Important Jeeper) Experience offers elevated seating, food, and comfort.
When you’re ready for a break, grab a bite from the food trucks or a cold beer from one of our on-site bars. Our emcee, Tom Lorenz, keeps the energy high all day, introducing vendors, spotlighting Jeeps, and calling the action. Meet fellow Jeepers, swap stories, and don’t forget to visit the official merchandise tent for exclusive Jeep Jam gear.
