Myrtle Beach, SC – The 8th Annual Myrtle Beach Jeep Jam, presented by Myrtle Beach Chrysler Jeep, will be held October 31 through November 2, 2025 at the former Myrtle Square Mall site, 2501 N Kings Hwy. The three-day festival coincides with Halloween weekend and is expected to draw thousands of Jeeps and 30,000 attendees, making it one of the largest Jeep gatherings in the nation.
Key Highlights of Myrtle Beach Jeep Jam
- Proving Grounds: Mud Pit and Obstacle Course designed for every level of Jeep, supported by expert spotters
- Sunrise Beach Crawl: A Jeep parade on the beach each morning, with Thursday availability remaining
- Vendor Village: More than 120 vendors with parts, accessories, apparel, food, drinks, and beer
- Show-N-Grime Jeep Show: Restored classics, modern builds, and custom Jeep designs
- Halloween Weekend: Hundreds of decorated Jeeps and seasonal festivities add to the atmosphere
The Proving Grounds returns as the centerpiece of Jeep Jam, featuring an obstacle course and mud pit. This is a spectator event where attendees can star in the action. Experienced spotters guide drivers through each section to ensure safe, confidence-building runs for Jeeps of all abilities. Bleacher seating, giant video boards, music, and a live host turn the Proving Grounds into a show that entertains throughout the weekend.
Another signature highlight is the Sunrise Beach Crawl, a Jeep parade along the shoreline of Myrtle Beach at daybreak. The Beach Crawl has become one of the most recognizable traditions of Jeep Jam, creating a serene daily start for participants and an unforgettable scene for onlookers. Thursday slots are currently available, while weekend crawls are already at capacity.
New for 2025
- Very Important Jeeper (VIJ) Experience: A premium hospitality package with an elevated viewing suite, catered food and beverages, and exclusive branded gifts
- Classic Collection: A curated exhibit of heritage Jeeps spanning the brand’s history
- Overland Experience: A showcase of overlanding vehicles, vendors, and culture
Since its launch, Myrtle Beach Jeep Jam has grown into one of the region’s most significant automotive festivals. By combining off-road adventure, heritage displays, vendor activations, and the coastal setting of Myrtle Beach over Halloween weekend, the event delivers a comprehensive experience for Jeep owners, industry partners, and the community.
Jeep registration is available now, and spectator tickets will be available next month. For more information on Myrtle Beach Jeep Jam 2025, including schedule, vendors, map, registration, and new features, visit MBJeepJam.com.
