Overlanding has exploded in popularity, and now Myrtle Beach Jeep Jam is featuring that lifestyle on our festival grounds for the very first time. The Overland Experience will showcase how Jeeps can be outfitted to go farther and stay out longer, with setups designed for adventure well beyond the pavement. From rooftop tents to trail-tested accessories, you’ll see how overlanding transforms a Jeep into more than just a ride — it becomes your gateway to exploring the world.

This new attraction will feature content creators and their rigs, giving fans a chance to see how real Jeepers live the overland lifestyle. They’ll be on-site with their builds, sharing how they travel, camp, and create content on the road. Adding to the mix, Overland South will be part of the Experience, bringing even more inspiration for those curious about overlanding.

And it’s not just for show — vendors with overland gear will be included as well, so attendees can explore products and ideas first-hand. Whether you’re a seasoned traveler or just starting to dream about your first overnight trip, the Overland Experience will give you a closer look at what this growing movement is all about.