A Tribute to the First 50 Years of Jeep
The MBJJ Classic Collection returns for 2026 as a curated showcase of Jeep history, featuring 30 iconic vehicles spanning 1944–1994. This exhibit celebrates the first 50 years of Jeep, from its military roots to the models that helped shape off-road culture in America.
Set in the heart of Myrtle Beach Jeep Jam, the Classic Collection brings together some of the most influential and recognizable Jeeps ever built, displayed in a way that highlights their evolution, purpose, and legacy.
What to Expect
Step into a walk-through timeline of Jeep history.
Vintage Jeeps will be thoughtfully arranged by era and model, each accompanied by signage that tells the story behind the vehicle and its place in the Jeep lineage. From early military workhorses to classic civilian 4x4s, the collection offers a rare chance to experience these vehicles up close.
The center of the event, the Classic Collection feels less like a static display and more like a living, breathing piece of Jeep heritage. It’s a place to slow down, take it all in, and appreciate how far the brand has come.
Whether you’re a lifelong enthusiast, a collector, or just someone who appreciates timeless design, this is one of the most unique areas of Myrtle Beach Jeep Jam.
Expanding the Jeep Community
The Classic Collection adds a new dimension to the event by bringing vintage Jeep culture into the spotlight.
This showcase attracts collectors, restoration enthusiasts, and fans of early 4x4s, while also creating opportunities for vendors and brands that specialize in classic Jeep parts, accessories, and services. It’s a natural extension of the Jeep lifestyle, connecting past and present in one place.
Got a Classic Jeep? Apply to Exhibit
Own a Jeep that’s 30 years or older? This is your chance to be part of the display.
We’re looking for well-preserved, well-loved, and historically significant Jeeps that help tell the story of the brand’s first 50 years.
Selected exhibitors will:
• Receive two exhibitor lanyards with full event access
• Display their Jeep from 10 AM to 5 PM daily
• Have the option to leave their Jeep overnight with event security
• Be featured in the Thursday Sunrise Beach Crawl, if beach-ready
Spots are limited to maintain the quality and curation of the collection.
Application will be available soon!
